CUBUS Solutions helps Alaska Credit Union Reward Members
"1 for All" program reaping multiple benefits using CUPoints™
LIVERMORE, Calif., February 8, 2008
CUBUS Solutions, Inc., a leading provider of business solutions that help credit unions deliver superior member services, has chalked up another successful implementation of its CUPoints™ product. Credit Union 1, located in Anchorage, Alaska, has used the solution as a key part of its innovative "1 for All" Member Rewards Program.
CUPoints™ manages a Credit Union's member loyalty program. The product allows members to automatically earn loyalty points, based on criteria important to the Credit Union such as length of membership, average account balances, credit union services, debit and credit card activity, participation in events and a host of other transactions. Once earned, the points may be used in a variety of ways to reward the member's use of the Credit Unions services.
In the case of Credit Union 1, the credit union faces a business environment in which population is not growing a great deal. For this reason, minimizing member turnover is of primary importance. Leslie Ellis, President and CEO of Credit Union 1, explains "Our '1 For All' member rewards program is a key part of our business strategy. We really view it as a worthwhile long term investment."
CUBUS Solutions' CUPoints™ product is deployed with a growing number of credit unions across the country. Because of the product's flexibility, each credit union adapts its program to target specific audiences such as young adults, small business owners, family members, etc. In this way, the credit union chooses how to grow its business, responding to market conditions, as it deems appropriate.
CUPoints™ is one of a growing family of products produced by CUBUS Solutions designed specifically for Credit Unions. The company works closely with clients to identify opportunities to improve service and increase member loyalty, thereby helping to retain current members while also broadening the Credit Union's appeal to possible new members.
A case study which describes the Credit Union 1 implementation is available on the CUBUS Solutions website. The company intends to continue to enhance its offering of products designed specifically to help credit unions build their businesses. "We are pleased that we have been able to help Credit Union 1, and a host of other institutions with our CUPoints™ product" said John-Ashley Paul, CEO of CUBUS Solutions, "we are committed to continuing to work with credit union partners to identify opportunities to enhance their offerings to members."
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About Credit Union 1
Credit Union 1 is a member-owned and controlled financial institution dedicated to providing convenient and competitive services as a means of improving the ongoing economic well-being of its members, while promoting growth and maintaining the credit union's long term financial stability. Credit Union 1 may be found on the internet at: http://www.creditunion1.org
About CUBUS Solutions
CUBUS Solutions, Inc. is a provider of business solutions for credit unions that enhance convenience services for members, generate cost-savings for the credit union, and provide new revenue opportunities. CUBUS Solutions currently markets CUNotify™ CUPoints™ and CUDeposits™ to credit unions. For more information visit us at http://www.cubussolutions.com or call 925-606-8708.
The Go Green Initiative brings together students and community through shared environmental goals. CUBUS Solutions shares these ideals and believes an increased commitment to civic responsibility builds a stronger society through deepened employee, consumer, and shareholder relationships.